Jung Saem Mool Beauty(JSM beauty) is a prestigious Korean K-beauty brand founded by Jung Saem Mool, one of Korea's most renowned makeup artists celebrated for styling top celebrities.

It is especially famous for its innovative cushion foundations, like the Essential Skin Nuder Cushion, which provide natural, glowing, and buildable coverage. Drawing from Jung Saem Mool's professional expertise, the brand emphasizes timeless and authentic beauty through high-quality makeup and skincare products.

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