To welcome the soccer fever sweeping the city, the brand-new Sanrio All-Stars Football Arena Pop-up Store will grandly open on 3 Jul at the L7 of Langham Place!

The themed store will debut a variety of exclusive, soccer-themed merchandise, including plush toys in special-edition jerseys and plush ball keychains, offering fans a one-of-a-kind shopping and cheering experience. In addition, specially designed stadium photo-op spots are set up next to the pop-up store, allowing everyone to capture dynamic, cool, and sweet moments.

We sincerely invite all soccer enthusiasts and Sanrio fans to visit the pop-up store, immerse themselves in the world of sports with these adorable characters, and share the joy and passion of the game!