Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha Eun-Woo as its regional brand ambassador. As part of the partnership, Eun-Woo will appear in several marketing campaigns, including Skechers Max Cushioning Hands Free Slip-ins™, Skechers D’Lites HyperBurst, Skechers Workout Walker™, and Skechers Apparel (Lifestyle & Performance).

This season’s new campaign focuses on celebrating authenticity—being yourself and always feeling confident and comfortable with who you are and what you have. It also exemplifies Skechers’ values and commitment to offer the best quality, all-inclusive and comfortable shoes to consumers.