Hong Kong brand GROCERY has officially debuted its inaugural women's collection, staying true to its signature minimalist style while crafting comfortable yet distinctive everyday wear for women. The collection features brand ambassador Lam Chin-ting, showcasing unadorned natural beauty. The new line maintains GROCERY's iconic relaxed silhouettes while refining details to flatter diverse body types. From essential tees to statement jeans, each piece balances wearability with design sensibility, allowing women to express their personal style across various occasions.