Langham Place is turning into a Squid Game playground. Young-Hee and Cheol-Su make their first appearance, with Front Man Ah KYU to recreate Squid Game scenario at atrium. The exhibition area includes 3 major photo spots: 4-meter-tall Young-Hee and Cheol-Su, a Front Man x Ah KYU installation, and a recreation of the Squid Game coffin box.

Additionally, KYUBI launches several Hong Kong exclusive merchandise for the《KYUBI x Squid Game POP-UP Store》. This includes a limited figure of Front Man (Ah KYU), jackets , accessories, and more new items!