Maison Margiela Fragrances announces a new chapter in its REPLICA collection with the debut of Up At Dawn Shakespeare Rose Eau de Toilette. Inspired by fragrant memories of Windsor, England in 2025, the fragrance highlights the elegance of a rose garden at daybreak. The new scent positions the rose as a symbol of first love, combining fresh floral notes with refined layers to convey sincerity and romance. Up At Dawn continues the REPLICA tradition of capturing moments in scent while offering a modern interpretation of timeless emotions.