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Coach and Gen Z Redefine the Echo of an Era: “Explore Your Story”

  • 09/03/2026
  • L1 07-08

COACH's “Explore Your Story” campaign spotlights the iconic Tabby bag and debuts a collection of book-inspired bag charms. Featuring narratives from bestselling titles worldwide, the charms celebrate self-expression and allow consumers to carry a story alongside their Tabby bag.

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  • COACH