To welcome the soccer fever sweeping the city, the brand-new Sanrio All-Stars Football Arena Pop-up Store will grandly open on 3 Jul at the L7 of Langham Place!

The themed store will debut a variety of exclusive, soccer-themed merchandise, including plush toys in special-edition jerseys and plush ball keychains, offering fans a one-of-a-kind shopping and cheering experience. In addition, specially designed stadium photo-op spots are set up next to the pop-up store, allowing everyone to capture dynamic, cool, and sweet moments.

We sincerely invite all soccer enthusiasts and Sanrio fans to visit the pop-up store, immerse themselves in the world of sports with these adorable characters, and share the joy and passion of the game!

Photo-Op Scene: Sanrio All-Star Soccer Field

Popular characters such as Cinnamoroll, Kerokerokeroppi, Pochacco, and Pompompurin have geared up in limited-edition jerseys, alongside Hangyodon dressed in a full referee uniform. Upon entering, every fan will instantly feel the passionate and magical atmosphere of the tournament, making you feel like a star player stepping onto the pitch!

First-Release Merchandise: Sanrio Characters Soccer Fever Series

This brand-new collection perfectly combines athletic vitality with high collectible value. It will be launched as a first-release exclusive at the pop-up store, featuring characters divided into three official lineups:

• "Energetic Cheer Squad": Formed by Kuromi, My Sweet Piano, Hello Kitty, U·SA·HA·NA, and My Melody.

• "All-Star Soccer Team": Featuring Cinnamoroll, Pochacco, Pompompurin, and Kerokerokeroppi in their custom team jerseys.

• "Fair Referee": Hangyodon, dressed up to maintain order and fairness on the field.

LP CLUB x Sanrio Smile HK APP Exclusive Offers

Let's join the Sanrio characters and dive into the football fever now! LP CLUB members who successfully register as Sanrio Smile HK APP members will immediately enjoy a year-round shopping offer, plus limited-time welcome offer.
Discover endless delights while enjoy your shopping at Sanrio Gift Gate.

Sanrio Smile HK APP Limited-time Welcome Offer:
・New members enjoy a year-round 5% off discount on regular-priced items*
・Complimentary Shopping Coupon & Free Shipping Coupon*
・Sanrio characters stickers as a welcome gift^
・LP CLUB Exclusive: Extra 200 Smiles (HK$1 spent = 1 Smiles)

From now until 31 July, LP CLUB members can enjoy an exclusive welcome gift and 200 Smiles! Simply download the Sanrio Smile HK APP, scan the designated QR code, and present your Langham Place APP to the on-site staff at the "Sanrio All-Stars Football Arena" Pop-up Store to redeem your rewards! More details: https://bit.ly/3SxVA7E

*Offers are subject to terms and conditions. Please refer to the Sanrio Smile HK APP for details. 
#Welcome gifts are limited and available while stocks last.