“I don’t ask for advice. I simply follow what I love.” Inspired by this philosophy, Paris-born Sophie Mechaly founded PAUL & JOE in 1995 and launched PAUL & JOE BEAUTÉ in 2002. Embracing the spirit of Joie de Vivre, the brand combines playful Parisian charm, vibrant prints, and retro-modern design. From beautifully crafted packaging to complexion-enhancing formulas, PAUL & JOE BEAUTÉ celebrates beauty, happiness, and effortless French elegance, bringing joy to both everyday routines and dressing tables.