As a luxury skincare brand originating from South Korea, THE WHOO’s philosophy of transcending time and connecting traditions and modernity is expressed through the brand’s unique aesthetics - “儉而不陋，華而不奢”, which means simple yet unassuming, luxurious yet not extravagant. Integrating ancient Korean wisdom with advanced technology, our product formulas and elegant packaging design pursue a harmonious balance of beauty from the inside and out. Adhering to the pursuit of excellence, THE WHOO offers a range of highly effective, customized skincare solutions that empower women to unlock their inherent radiance through inner balance. The essence found in the royal heritage is the value that The WHOO seeks to convey.

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