The Superga® footwear brand was founded in Italy in 1911. The company's original specialty was rubber-soled footwear bearing the brand's unique logo. As its business grew, Superga® added vulcanized constructions and a variety of styles that spanned a broad spectrum of the marketplace from fashion to traditional classic. The brand is widely known in Europe as the "People's Shoes of Italy." Superga® footwear began weaving its way into daily European life generations ago.