Maison Margiela is a fashion house founded in 1988 by Belgian designer Martin Margiela and holds the official 'Haute Couture' appellation from the Fédération Française de la Couture for its collection entitled 'Artisanal'. The house's first fragrance collection, REPLICA, was introduced in 2012 and remains an iconic bestseller today with scents that resonate with everyone's imagination. Irreverent names, such as Lazy Sunday Morning, re-transcribe the scents of collective memory.